Registered trademark sign

Also called circle R.

How to type it

Mac: Option + R. Windows: Alt + 0174 on the number pad.

Common uses

• The registered sign follows a brand name or logo to show that it is a registered trademark.
• It usually appears as a small raised mark after the name, as in Brand®.

Less common uses

• Only a mark registered with the national trademark office may carry ®, and using it on an unregistered mark can be improper.
• The ™ sign is the counterpart for a mark that an owner claims but has not registered.
• Many writers leave the ® off after the first mention of a brand in a long text.